There were no lavish promotions, no gimmicks (should we call Samsung again, boss?), and no shady sales tactics (pricing the album super low for a period of time) used to artificially inflate the numbers. Unlike both previous releases, however, Cole sold 2014 Forest Hills Drive off the strength of his name and the quality of his product, dropping the album essentially by surprise in December with little to no advance marketing. The Roc Nation emcee sold an impressive 735,000 copies of his 2011 debut, Cole World: The Sideline Story, followed by 2013’s Born Sinner, which did similiar numbers (720,000 copies sold). Cole’s most critically-acclaimed body of work is also his most commercially successful, and his first album to be certified platinum by the RIAA. Over the past seven days, 2014 Forest Hills Drive, the third full-length album of his career, sold 7,733 copies, pushing total album sales over the one-million mark. Cole has been a star for years, but it wasn’t until this week that he can add “platinum recording artist” to his resume.
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